Elise MacDonald

How to Build an Audience through Live Events

Events can be a great way to connect with your customers and supporters and those that are interested in your work, but they can suck up a whole heap of time, money, blood sweat and tears. How can you create good, engaging events that attract an audience and help your magazine to grow as a business? Lux Events are one of Scotland’s leading agencies and deliver a wide range of both corporate and consumer events throughout the year. They will give you some top tips on how to plan and deliver events that are memorable and, importantly, achieve great results. They will explore how you can collaborate, innovative and deliver great work on a shoe-string.

About Lux

Lux was set up in June 2012 by Elise MacDonald and Joanne Lynn. Lux is a young, dynamic company, with a team that has over 40 years combined event experience. They are creative, digitally savvy and have built up an enviable client list over the last six years.

Based in Edinburgh, they run events across Scotland, the rest of the UK and around the globe (including London, Austin, Cannes, Hong Kong and Barcelona) for both consumer and corporate clients.

Designing, running and delivering successful events takes experience, knowledge and expertise. For Lux it’s about partnership. Collaboration. Working as a team to deliver an event that will be memorable for all the right reasons and, importantly, an event that can demonstrate a real return on investment. Recent highlights include delivering both Obama events for the Hunter Foundation.