Searching for value in the age of data


Breakout SKYE

As an industry, we are creating more data than ever before; every interaction leaves a data footprint. Organisations make no secret of the fact they want to get their hands on as much of it as they can. Therefore it becomes ever more important to think about our values as individuals, organisations and societies to ensure we’re putting the right ethical foundations for future generations on how this data is used.

Join DMA Scotland’s Rob Huggins to find out how the DMA’s Value of Data campaign helps elevate and champion the role of data — from the classroom to the boardroom — and help organisations across the UK responsibly deliver value to their customers.

Director of Academy & Client Services
MBN Solutions