Creative Informatics aims to bring the Edinburgh’s world-class creative industries and tech sector together, utilising innovative data-driven technologies to develop ground-breaking new products, businesses and experiences. With a vibrant design and advertising sector, the largest concentration of major festivals in the world, and the highest rate of cultural employment in the UK, Edinburgh is a leading destination for creatives of all disciplines. Through six research and development initiatives, Creative Informatics will develop local talent, placing creatives in the driving seat of data-driven innovation and ensuring that Edinburgh’s creative and cultural industries continue to thrive. Creative Informatics is led by the University of Edinburgh and delivered in partnership with Edinburgh Napier University, Codebase and Creative Edinburgh.