Scotland’s first, free national lifestyle magazine – Hood – is aimed squarely at Scotland’s savvy professional women. Created by women for women, we don’t just know our reader, we walk in her shoes.
We’re high achievers – but we still think keeping on top of the laundry basket is a laudable success. We care how we look – but we don’t have hours to spend ironing, and we rely on dry shampoo a little more than we’d like to admit.
Our reader loves this emotionally intelligent lifestyle magazine that is cool and contemporary, that recognises the diverse needs and desires of modern women, and that speaks to her the way her friends do over a contraband glass of school night Reisling (even if they all know that two-day hangovers are now a definite reality).
Each month, Hood delivers a unique mix of expertly curated fashion, beauty, interiors, food and drink, travel and wellbeing content, highlighting a lifestyle that is both aspirational and modern, yet affordable, accessible and, most importantly, always rooted in Scotland. Because this is our ‘hood, and we think the cool, accomplished and funny women that make it what it is deserve a magazine that celebrates them.
Available in 80+ M&S, Tesco and Sainsbury’s stores across Scotland.